{"id":2206,"date":"2018-11-13T15:15:11","date_gmt":"2018-11-13T15:15:11","guid":{"rendered":"http:\/\/saudixerox.com\/2026\/?p=2206"},"modified":"2018-11-13T15:15:11","modified_gmt":"2018-11-13T15:15:11","slug":"xerox-brings-iridesse-production-press-to-middle-east","status":"publish","type":"post","link":"http:\/\/saudixerox.com\/2026\/xerox-brings-iridesse-production-press-to-middle-east\/","title":{"rendered":"Xerox brings Iridesse Production Press to Middle East"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;2207&#8243; img_size=&#8221;medium&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<h1>Xerox brings Iridesse Production Press to Middle East<\/h1>\n<p>[\/vc_column_text][vc_column_text]Xerox, the company that invented the copier, laser printing and print-on-demand, is launching another first in the world of print \u2014 a high-speed, six-station color press \u2014 in the Middle East region. The Xerox Iridesse Production Press is the only digital press that can print metallic gold or silver dry ink, CMYK and clear dry ink in a single pass, giving print providers an immediate competitive edge in the growing digital print enhancement market.<\/p>\n<p>\u201cThis launch is very important to our regional success as we believe this production press will be very well-received by our partners and customers in the Middle East. Iridesse can do things no other digital production press can do, but it\u2019s what it can do for our customers that\u2019s most important,\u201d said Pui Chi Li, head of marketing for the Middle East and Africa operations, Xerox. \u201cXerox created the press to produce these special effects and digital enhancements cost effectively and in a simplified workflow, so our customers and channel can seize the market opportunity and grow their businesses.\u201d<\/p>\n<p>The launch event will be dedicated to the reveal of the new product through a live demonstration explaining the mechanics, key features and benefits, followed by a training day for Xerox\u2019s key partners and resellers.<\/p>\n<p>\u201cIridesse\u2019s unmatched capabilities, workflow automation for integrating metallics and varnishes as well as run-time quality control technology are key differentiators for Xerox and can give print providers in the Middle East a competitive advantage,\u201d said Chris Lynch, head of production, Xerox.[\/vc_column_text][vc_column_text]<\/p>\n<h4 class=\"news-title change-font-size\" style=\"text-align: left;\"><span style=\"color: #da1126;\"><a style=\"color: #da1126;\" href=\"https:\/\/saudigazette.com.sa\/article\/561442\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Click here to read the article on Arab News<\/a><\/span><\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;2207&#8243; img_size=&#8221;medium&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text] Xerox brings Iridesse Production Press to Middle East [\/vc_column_text][vc_column_text]Xerox, the company that invented the copier, laser printing and print-on-demand, is launching another first in the world of print \u2014 a high-speed, six-station color press \u2014 in the Middle East region. The Xerox Iridesse Production Press is the only digital press&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2207,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-2206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saudi-xerox-newsroom","category-46","description-off"],"_links":{"self":[{"href":"http:\/\/saudixerox.com\/2026\/wp-json\/wp\/v2\/posts\/2206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/saudixerox.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/saudixerox.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/saudixerox.com\/2026\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/saudixerox.com\/2026\/wp-json\/wp\/v2\/comments?post=2206"}],"version-history":[{"count":0,"href":"http:\/\/saudixerox.com\/2026\/wp-json\/wp\/v2\/posts\/2206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/saudixerox.com\/2026\/wp-json\/wp\/v2\/media\/2207"}],"wp:attachment":[{"href":"http:\/\/saudixerox.com\/2026\/wp-json\/wp\/v2\/media?parent=2206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/saudixerox.com\/2026\/wp-json\/wp\/v2\/categories?post=2206"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/saudixerox.com\/2026\/wp-json\/wp\/v2\/tags?post=2206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}